Amazing take on food in advertising by Todd- great job, love it!
I’ve noticed that whenever you see food advertised, more often than not it’s flying through the air. There must be some psychological weakness that we all have that equates airborne food with “Why yes, I must eat Go-Gurt now.”
I realized this last night when I was watching TV. There was an ad for granola or muesli or something, and every time they showed the product, it was either being tossed through the air or scattered across a table or raining down from the heavens. But what was strange is that I didn’t even think anything of it. It’s just something we’re all used to seeing. Next time you’re in a movie theater, notice that even the ads before the movie ascribe to this marketing device. There’s the bucket of popcorn being forcibly thrust up through the mountainous pile of kernels lining the bottom of the screen, sending popcorn flying…
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